That Bubble Show
“We need a campaign and website to sell tickets to our upcoming show”
Introduction
That Bubble Show was a stage production featuring ticketed performances. They required a professional website to provide information about the show to potential audiences, as well as a social media marketing campaign aimed at increasing ticket sales.
The Challenge
That Bubble Show lacked a dedicated website and a comprehensive marketing campaign. Their objective was to create a standalone website, distinct from the parent company's site. The goal was to leverage their existing audience from Guernsey Bubbles to cultivate a larger fan base, ultimately leading to sell-out performances. Additionally, they required support in logo design, branding, and content creation to enhance the overall presentation and appeal of the show.
Our Solution
To address these challenges, we implemented a comprehensive strategy that included:
The Bubble Show required a website designed to generate leads and facilitate ticket purchases for potential customers. To effectively attract and engage this audience, the website needed to emphasise visual appeal and convey strong branding to highlight its unique entertainment value. Ensuring user-friendliness was paramount, allowing seamless navigation that directs visitors to the selected booking agent, Guernsey Tickets. Moreover, we incorporated search engine optimisation (SEO) strategies to enhance the website's visibility in local search results, thereby increasing its reach and effectiveness in converting visitors into ticket purchasers.
We established a new social media account while leveraging Guernsey Bubbles' existing social media platforms to reach a broader audience. Our analysis indicated that Meta, encompassing Facebook and Instagram, would serve as the most advantageous channels for their target demographic. Furthermore, we identified TikTok as a suitable platform for their marketing campaign. To streamline content delivery, we developed a comprehensive social media content calendar and crafted engaging graphics using Canva and procreate, enabling them to generate brand-aligned content effectively.
Our videography and photography services delivered high-quality images and videos suitable for use across their various social media platforms and website.
Designed a Logo and full brand kit allowing cohesive identity across the website, print and digital marketing.
Established back links through relevant websites in order to improve visibility and page importance on search engines.
Implemented a targeted social media advertising campaign to reach their ideal customer base and gain bookings.
Utilised AI Content creation tools to help streamline content creation.
We set up a google business increasing traffic to the website.
To boost The Bubble Show's ticket sales and online presence, we executed a holistic digital strategy. This involved creating a visually appealing, SEO-optimised website that directed traffic to ticket sales, establishing a targeted social media presence on Meta and TikTok with engaging content, providing professional visual assets, developing a cohesive brand identity, enhancing online visibility through backlinks, implementing a focused ad campaign, leveraging AI for content efficiency, and optimising their Google Business Profile to drive local traffic.
The Results
Our efforts yielded significant results, including:
Sold-Out all shows achieving the clients goals
Total of £100 paid marketing with a 38,000 reach
Significant increase in use of the new website
These results show that with a targeted campaign even a limited budget can achieve results.
Contact us.
hello@purplepenguin-ci.com